We were invited by UFC Brasil to take on an incredible challenge: developing a brand repositioning campaign aimed at a younger audience.
We combined strategy, creativity, and a lot of energy to connect the UFC’s legacy with a new generation of fans. More than just a campaign, this is an evolution in how the brand communicates and positions itself.
We combined strategy, creativity, and a lot of energy to connect the UFC’s legacy with a new generation of fans. More than just a campaign, this is an evolution in how the brand communicates and positions itself.
Client: UFC
prod: CEGO
Direction: Daniel Levenhagem
Edit: Pedro Soares
Art Direction: Piatã Esteves
Coord. Motion: Italo Bustamante
Motion designer: Italo Bustamante & Matheus Perim
2D animation: Julia Simas
Direction: Daniel Levenhagem
Edit: Pedro Soares
Art Direction: Piatã Esteves
Coord. Motion: Italo Bustamante
Motion designer: Italo Bustamante & Matheus Perim
2D animation: Julia Simas